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W London

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Check rooms and rates
From$471 /night
Check-in
02Sept
Check-out
03Sept
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

10 Wardour Street, London, W1D 6QF
-
Steps from Piccadilly Circus
Great
8.8
/10
4.2
3.9
/5

5-star hotel in London's West End with Europe's largest disco ball

Spa & Wellness

The AWAY Spa at W London Leicester Square covers 100 square metres and includes a sauna, steam room, and 4 treatment rooms. A beauty boutique inside the spa offers luxury treatments for relaxation. The 24-hour fitness centre is equipped with cutting-edge Technogym equipment, available around the clock.

Rooms & Technology

Each 5-star room has floor-to-ceiling windows, a 37-inch flat-screen TV, iPod dock, and an impressive media library. The hotel is the first in the UK to implement DigiValet technology, allowing guests to control room settings via an iPad. Some rooms offer views over Leicester Square, with bathrobes and luxury linens provided.

Dining & Entertainment

The Perception Bar serves cocktails, dining experiences, and live music or events while overlooking Soho streets. A unique drag-themed afternoon tea called 'Afternoon Tease' is available in the hotel. The bar sits under Europe's largest disco ball, making it a distinctive venue for evening entertainment.

Location & Concierge

The hotel is located 250 metres from Piccadilly Circus and within walking distance of Chinatown, Soho, and Theatreland. Leicester Square Underground Station is 300 metres away, and Trafalgar Square is a short walk. The 24-hour Whatever/Whenever concierge handles personalized requests, and a screening room with cinema-style seating is available for private hire.

Business & Sustainability

The hotel offers state-of-the-art conference facilities and a business centre with fax/photocopying services. Eco-friendly initiatives and sustainability practices are implemented throughout the property. Mobile key access provides a seamless check-in experience, and the 24-hour front desk includes express check-in/check-out options.

Highlights

Spa: 100 sqm AWAY Spa with sauna, steam room & 4 treatment rooms

Technology: DigiValet iPad room controls - first in UK

Dining: 'Afternoon Tease' drag-themed afternoon tea

Entertainment: Europe's largest disco ball in Perception Bar

Concierge: Whatever/Whenever 24-hour personalised service

Location: 250m from Piccadilly Circus, 300m from Leicester Square station

“In the heart of Soho, this hotel pulses with a stylish energy, placing you steps from Piccadilly Circus. I admire the commitment to modern luxury, especially the innovative DigiValet technology. It's a smart choice for those seeking a vibrant London experience with all the contemporary comforts.”
Hotel logo
James DavidEditor-in-Chief at Dogfriendly-hotels

Select your room type

The hotel provides many room choices—family rooms, doubles, and pet-friendly suites—with breakfast, free cancellation, and special offers
  • Screening Suite One King Bed Steamroom High Floor
    2 persons
    48 m²
    1 King-size bed
    Air conditioning
  • Supreme Screening Suite One King Bed Steamroom Shower
    2 persons
    48 m²
    1 King-size bed
    Air conditioning
  • Corner Supreme Suite One King Bed High Floor
    2 persons
    77 m²
    1 King-size bed
    Air conditioning
Show all rooms

Rates & availability calendar

See current prices and availability for your chosen dates!
September 2026 - September 2027
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Check-in/ Check-out

Facilities

Hotels feature amenities designed to keep both you and your pet comfortable
Facilities: Perfect
9.0/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Safe deposit box
  • 24-hour reception
  • VIP check-in/ -out
  • Express check-in/ -out
  • Pets allowed
  • Rooms/ Facilities for disabled
  • 24-hour security
  • Luggage storage
  • Allergy-free rooms
  • Lift
  • Smoke detectors
  • Electric vehicle charging station
  • Key card access

Sports & Fitness

  • Fitness centre
  • Sports trainer

Guest Parking

  • Electric kettle
  • Dryer

Services

  • Room service
  • Housekeeping
  • Laundry
  • Dry cleaning

Dining

  • Restaurant
  • Snack bar
  • Bar/ Lounge area
  • Special diet menus

Business

  • Business centre
  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots

Spa & Leisure

  • Live entertainment
  • Night club
  • Spa & wellness centre
  • Sauna
  • Steam room
  • Massage

Room features

  • Air conditioning
  • Heating
  • Mini-bar
  • Sitting area
  • Dressing area
  • Tea and coffee facilities
  • Ironing facilities
  • Rollaway beds

Bathroom

  • Free toiletries
  • Bathroom telephone

Self-catering

  • Electric kettle
  • Dryer

Media

  • Flat-screen TV
  • In-room computer
  • AM/FM alarm clock
Show more

Dining Onsite

At W London, guests are invited to explore The Perception Bar, a vibrant lounge celebrating the eclectic essence of London's culinary landscape. With a menu that embraces international flavors and a lively atmosphere, it's the perfect spot to unwind or kickstart the day with a creative twist.
  • The Perception Bar

    International with a focus on vegetarian options
    Ambiance
    Modern and stylish, inspired by London's diverse culture
    Key Offerings
    Indulge in The Weekenders Brunch featuring a refreshing citrus twist and explore a seasonal cocktail menu with inventive creations. Share an exclusive selection of mezze bites, ideal for gathering and celebrating with friends.
    Reservation
    Not needed.
    Open daily from 06:30 - 01:30 (MON-WED), 06:30 - 02:00 (THURS), 06:30 - 03:00 (FRI), 07:00 - 03:00 (SAT), and 07:00 - 02:00 (SUN).

Location

10 Wardour Street, London, W1D 6QF
Explore London
Local Experiences Near W London
  • Top Attractions
  • Activities
  • Dining
  • Entertainment
Trafalgar Square
Trafalgar Square
7 minutes' walk
Trafalgar Square features impressive statues and fountains, serving as a lively public space with frequent events and exhibitions.
The British Museum
The British Museum
15 minutes' walk
The British Museum houses a vast collection of art and artifacts, including the Rosetta Stone and Egyptian mummies.
National Gallery
National Gallery
6 minutes' walk
National Gallery showcases masterpieces by Van Gogh and Da Vinci, offering free admission and guided tours on certain days.
Covent Garden
Covent Garden
9 minutes' walk
Covent Garden is a vibrant area known for shopping, dining, and street performances, perfect for a leisurely stroll.
Yoga Classes in the Park
15 minutes' walk
Outdoor yoga classes at nearby parks offer relaxation and rejuvenation amidst London's bustling ambiance. Seasonal availability.
Bike Rentals
5 minutes' walk
Bike rentals are available nearby for exploring the city's sights on two wheels, catering to thrill-seekers and casual riders.
Angus Steakhouse
2 minutes' walk
Angus Steakhouse features a cozy atmosphere known for quality steaks, perfect for meat lovers, with vegetarian options available too.
Bubba Gump Shrimp Co
2 minutes' walk
This vibrant eatery offers seafood dishes with a Southern twist, famous for its fun decor and family-friendly atmosphere.
Leicester Square Theatre
3 minutes' walk
Leicester Square Theatre features comedy, musicals, and shows, providing an entertaining evening for all ages.
The Comedy Store
12 minutes' walk
The Comedy Store hosts live performances from top comedians, providing a lively atmosphere perfect for a fun night out.
Local transport and travel tips
  • City Centre
    London 6 min  ·  500 m
  • Airports
    London City (LCY) 23 min  ·  14.9 km
    London Heathrow (LHR) 41 min  ·  27.1 km
  • Train
    Charing Cross Railway Station 8 min  ·  600 m
  • Underground
    Piccadilly Circus Tube Station 3 min  ·  200 m
  • Bus
    Bus stop 3 min  ·  200 m
Want access to early-bird pet-friendly hotel deals?
Access exclusive discounts today!
Check Rates
Property information and rules
Check-in
from 15:00-23:59
Check-out
until 12 pm
Guest Parking
No parking available.
Internet
Wireless internet is available in the entire hotel for free.
Breakfast
The hotel offers a full breakfast at the price of GBP 27.0 per person.
Pets
Pets are allowed on request.
Year renovated:
2011
Number of floors:
10
Number of rooms:
192

Reviews and Ratings

Feedback about W London from previous guests about their experience.
Review summary
Based on recent reviews
Powered by AI
The W London's central location is a definite plus, placing you steps away from China Town and within easy reach of the theatre district. Guests appreciate the modern and clean rooms, with some finding the layout a bit unconventional, especially the separation of shower and toilet facilities. The hotel's gym is fully equipped, including a sauna and steam room, offering a great way to unwind after exploring the city, while the bar is great, a minute from Leicester Square.
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Review score
Based on 380 verified reviews
8.9 /10
Great
91 %
Recommend
Location
9.6/10
Cleanliness
9.3/10
Value for money
8.0/10
Breakfast
8.9/10
Pros
Comfortable beds
Attentive staff
Excellent location
Thoughtful gestures
Cons
Street noise
Strange layout
Pricey drinks
Inconvenient controls
Guest reviews
based on 380 reviews
8.9/10
based on 505 reviews
8.8/10
Olivia from United Kingdom
Family with children
Spectacular Room Guest room 1 King City view
3 nights in November 2025
|
Reviewed: January 21, 2026
7/10

Balanced stay at the hotel

prime location pleasant staff odd layout privacy concern
I enjoyed the hotel's prime location. It's so close to many attractions! The staff and crew were professional and pleasant. The food was AMAZING!!!
The hotel room layout was a bit odd for me. The privacy concern cannot be fully depicted by photos so please beware. It was still a fun stay, though.
0 Helpful
Mary from United Kingdom
Couple
spectacular room guest room 1 king city view
3 nights in November 2025
|
Reviewed: December 13, 2025
9.0/10

stylish stay

prime location modern design comfortable bed excellent cocktails
The location is unbeatable. Everything is steps away from theatres to restaurants. the room design was modern. i appreciated the lighting and a comfortable bed. cocktails at the bar were excellent. the staff greeted us warmly upon arrival. elizabeth at reception offered many suggestions.
The room was a bit small. This could be an issue for some guests with lots of luggage.
Dining
9/10
The breakfast team, including ines, was amazing. george and peter at the concierge were splendid. They had a great aura. the teams at the reception and restaurant.
Service
9/10
Olu and jack helped us with directions. It was very helpful. the staff was cute and professional. cleanliness is superb, and the turndown service is a nice touch. It really felt luxurious, but not excessively.
0 Helpful
|
Show more
Eva from Germany
Single
Wonderful Room Guest room 1 King
3 nights in November 2025
|
Reviewed: November 23, 2025
9.0/10

modern stay close to attractions

early check-in welcome gift helpful staff
i received early check-in and was accommodated with my request for a high floor. there were bubbles and sweet treats in my room upon arrival. the door staff were very helpful.
the photobooth camera was not printing photos. it was a slight disappointment
Service
9/10
the staff handled my early check-in request without issue. they also promptly addressed my question about local attractions and provided helpful directions. this ensured a smooth and pleasant experience .
Facilities
9/10
my room had modern amenities. the hotel features a well-equipped gym and a stylish bar. these facilities were convenient and added value to my visit.
0 Helpful
|
Show more
FAQs
About W London
How far is W London from Piccadilly Circus?
W London is located just 300 meters from Piccadilly Circus.
What are the check-in and check-out times at W London?
Check-in is at 15:00 and check-out is at 12:00.
Is there a fitness center available at W London?
W London features a 24-hour fitness center equipped with advanced gym equipment.
What dining options are available on-site at W London?
W London has an on-site restaurant called The Perception, which serves international dishes.
What nearby restaurants can guests find around W London?
Nearby restaurants include Wong Kei, Orient, Vantra Loungevity Vegan Restaurant, Angus Steakhouse, Steak House, Ichibuns, and Waxy O'Connor's Pub, all within 0.5 km.
Does W London offer any spa services?
The hotel features an AWAY Spa providing treatments, a steam room, and a sauna.
What room amenities are offered at W London?
Rooms at W London include Wi-Fi, flat-screen TVs, iPod docks, bathrobes, and luxury linens.
How far is W London from London City Airport?
W London is approximately 10 km from London City Airport, which is about a 30-minute drive.
What business services are available at W London?
W London offers a business center with technology and office services, including high-speed internet access.
Is breakfast served at W London and what is the cost?
Breakfast is available for an additional charge of 27 GBP.
What entertainment options are available at W London?
W London features evening entertainment, live music, and a nightclub/DJ.

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